More than a decade ago, when I was starting out as an IP network engineer, I never thought that I would change careers later on, much less become a writer. I’ve always been fascinated by the technical aspect of things and how things happen – I loved reading about the bits and bytes and I loved spotting software bugs, which saved companies millions. I started as a trainee and climbed my way up to become one of the few IP network architects for a major European service provider.

Along this road, I developed my passion for writing. At first, I only used it for my technical projects at work, then I started helping friends and accepting small gigs, until I got to the point where I felt that I could grab the opportunity to blend my passions for technology and storytelling and make this a full-time job. What started as a side interest has put me in a position to make a difference, one story at a time.

The beauty in my work is that I come across various types of projects that require my experience in content strategy – the science behind storytelling. The analytical mindset is a prerequisite. I am interested in all aspects of data-driven content marketing, and this enables me to design effective, meaningful strategies. As a content strategist, apart from the obvious, I use my empathy-based approach and consumer behavior expertise to craft my client’s narrative and create content experiences tailored to the company’s target audience.

As a freelance journalist, I’m looking to find the next big story that will influence people and make a difference. Every person has a story to tell, and from those stories, there is always one that will not only captivate, inform, and inspire, but also have a lasting impact on the lives of other people. My goal is to find that story.