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No, I do not use generative AI in my work. I am a strong proponent of human-created content, believing that creativity, nuance, and personal touch are essential for truly engaging and effective content. AI models, including Large Language Models (LLMs), lack true understanding, intrinsic motivation, and the ability to break rules and grasp deep cultural context. While AI can mimic creativity, it cannot replicate the human creative process.

AI also falls short in understanding the subtleties of language and meaning. As Noam Chomsky has pointed out, AI (in the way it is currently developed based on LLMs) lacks the capacity for true comprehension and the ability to think critically and abstractly. It operates on patterns and probabilities, not on genuine understanding. This limitation makes it difficult for AI to produce content with the same depth and insight that a human writer can offer.

Another major issue is that AI-generated content often creates sameness. It may sound polished and coherent on the surface, but it frequently lacks originality, distinctiveness, and the kind of authentic voice that helps a business truly stand out. In a time when more and more content is being mass-produced, genuine human expression matters more than ever.

AI also remains unreliable in important ways. It can produce confident-sounding statements that are factually wrong, misleading, or entirely fabricated. This is especially concerning when accuracy, trust, and brand credibility are on the line. A human writer can think critically, verify information, and take responsibility for what is written in a way that AI simply cannot.

There are also growing concerns around authorship, ownership, and accountability. AI-generated content raises complicated questions about originality, copyright, and the use of training data, and these concerns should not be brushed aside. When you hire a human writer, you are paying for real thought, real effort, and real creative responsibility.

Relying on AI-generated content raises significant ethical concerns. It is misleading to sell AI-generated content as one’s own, as it does not reflect genuine human effort or originality. Human writers bring unique perspectives and a depth of understanding that AI simply cannot replicate. Human-created content is not only more honest, but also more trustworthy, more original, and more capable of reflecting the complexity of real people, real businesses, and real ideas.

I wholeheartedly urge you to choose human-created content! Even if we don’t end up working together, please make sure you find a writer with the level of ethical integrity you and your business deserve, someone who will take the time to truly understand your brand, your voice, your values, and your audience, and who will commit to providing you with genuine, human content.