“Get it now before supplies last!” “Limited stocks only!” What’s your first reaction when you see these signs at any supermarket or department store? Yes, a lot of people would, by instinct, panic and start buying right away. Who wants to miss out on a good thing, right? In neuromarketing, this is what we call..
I found myself with the huge need to buy a computer a few years ago. I was initially going for a MacBook, as this was what I was previously using. But for comparison’s sake, I shopped around for other potential units I can try. This is where it got hard. I looked at all other..
I would often find myself marveling at most of the things we enjoy today. When I was a kid, it took my letters a few days, even weeks, to reach friends in other countries. And before I can receive a reply, it would take another couple of days and weeks. Today, I can talk to..
Emotions. One of the biggest things that set man apart from the machines. Sometimes, people consider emotions as a form of weakness. But in the world of marketing, it’s a powerful tool that can determine your success. How do emotions figure into all this? A Closer Look at Emotional Motivators There is always an emotion..
As marketers and entrepreneurs, I’m sure you’ve read a lot about what converts strangers into brand ambassadors. This also means that you’ve probably heard about the Inbound Methodology, the process that explains how you can attract potential leads, convert them into promising prospects, close the sale, and delight them to continue patronizing your brand. And..
Ambush n. A sudden attack made from a concealed position. More often than not, the term “ambush” is seen as negative, even sinister. This is probably why, when attached to the word “marketing”, you can expect a few eyebrows to raise. Ambush marketing is a technique where a certain brand takes advantage of the huge audience..
You have probably heard the tale of the 3 little pigs. Threatened by the big bad wolf, the pigs had to think about building shelter. The first one built a house made of straw, while the 2nd built a house using twigs. The 3rd one made a house made of bricks, and when the wolf came..
Market cannibalism has often been put into the spotlight because of the huge risks involved. However, it has proven to be quite effective for a lot of big brands, which probably makes you wonder whether the risks are actually worth it. Basically, market cannibalism involves either cutting product prices drastically, or pushing a new product..
Marketing does not just require science, it requires neuroscience. Yes, knowing how the human mind works can push your marketing strategies to success. After all, every kind of decision comes from the brain – including buying decisions. And when it comes to buying decisions, these three neurological aspects will tell you everything you need to..
If you have never heard of the name Denis Diderot before, then it’s about time you had a peek at who he is and what kind of impact he has on how today’s businesses work. Who is Diderot and What is Diderot Effect? He was a French philosopher who was so poor, he couldn’t afford..