Why Neuromarketing Sees a Possible Loss as Your Gain
“Get it now before supplies last!” “Limited stocks only!” What’s your first reaction when you see these signs at any supermarket or department store? Yes, a lot of people would, by instinct…
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Could Decision Paralysis be Hurting Your Brand?
I found myself with the huge need to buy a computer a few years ago. I was initially going for a MacBook, as this was what I was previously using. But for comparison’s sake, I shopped around for other…
How Disruptive Products Changed Our Lives
I would often find myself marveling at most of the things we enjoy today. When I was a kid, it took my letters a few days, even weeks, to reach friends in other countries. And before I can receive a reply…
How Big Brands Use Emotional Motivators in Their Marketing Campaigns
Emotions. One of the biggest things that set man apart from the machines. Sometimes, people consider emotions as a form of weakness. But in the world of marketing, it’s a powerful tool that can determine…
How to Create Unbreakable Connections through Consumer-Brand Engagement
As marketers and entrepreneurs, I’m sure you’ve read a lot about what converts strangers into brand ambassadors. This also means that you’ve probably heard about the Inbound Methodology…
Think Ambush Marketing is Bad? Think Again.
Ambush n. A sudden attack made from a concealed position. More often than not, the term “ambush” is seen as negative, even sinister. This is probably why, when attached to the word “marketing”…
Simple Answers to Complex Problems: Does it Pay Off?
You have probably heard the tale of the 3 little pigs. Threatened by the big bad wolf, the pigs had to think about building shelter. The first one built a house made of straw, while the 2nd built a house…
Market Cannibalism: Imminent Doom, or a Path to Growth?
Market cannibalism has often been put into the spotlight because of the huge risks involved. However, it has proven to be quite effective for a lot of big brands, which probably makes you wonder whether…
3 Surprising Ways Neuroscience Can Help Your Marketing Strategy
Marketing does not just require science, it requires neuroscience. Yes, knowing how the human mind works can push your marketing strategies to success. After all, every kind of decision comes from the…
How the Diderot Effect Affects Business
If you have never heard of the name Denis Diderot before, then it’s about time you had a peek at who he is and what kind of impact he has on how today’s businesses work. Who is Diderot and What is…