“Get it now before supplies last!” “Limited stocks only!” What’s your first reaction when you see these signs at any supermarket or department store? Yes, a lot of people would, by instinct, panic and start buying right away. Who wants to miss out on a good thing, right? In neuromarketing, this is what we call..
I found myself with the huge need to buy a computer a few years ago. I was initially going for a MacBook, as this was what I was previously using. But for comparison’s sake, I shopped around for other potential units I can try. This is where it got hard. I looked at all other..
Emotions. One of the biggest things that set man apart from the machines. Sometimes, people consider emotions as a form of weakness. But in the world of marketing, it’s a powerful tool that can determine your success. How do emotions figure into all this? A Closer Look at Emotional Motivators There is always an emotion..
As marketers and entrepreneurs, I’m sure you’ve read a lot about what converts strangers into brand ambassadors. This also means that you’ve probably heard about the Inbound Methodology, the process that explains how you can attract potential leads, convert them into promising prospects, close the sale, and delight them to continue patronizing your brand. And..
Ambush n. A sudden attack made from a concealed position. More often than not, the term “ambush” is seen as negative, even sinister. This is probably why, when attached to the word “marketing”, you can expect a few eyebrows to raise. Ambush marketing is a technique where a certain brand takes advantage of the huge audience..
Marketing does not just require science, it requires neuroscience. Yes, knowing how the human mind works can push your marketing strategies to success. After all, every kind of decision comes from the brain – including buying decisions. And when it comes to buying decisions, these three neurological aspects will tell you everything you need to..