Why Neuromarketing Sees a Possible Loss as Your Gain
“Get it now before supplies last!” “Limited stocks only!” What’s your first reaction when you see these signs at any supermarket or department store? Yes, a lot of people would, by instinct…
Archive
Tag: marketing
Could Decision Paralysis be Hurting Your Brand?
I found myself with the huge need to buy a computer a few years ago. I was initially going for a MacBook, as this was what I was previously using. But for comparison’s sake, I shopped around for other…
How Big Brands Use Emotional Motivators in Their Marketing Campaigns
Emotions. One of the biggest things that set man apart from the machines. Sometimes, people consider emotions as a form of weakness. But in the world of marketing, it’s a powerful tool that can determine…
How to Create Unbreakable Connections through Consumer-Brand Engagement
As marketers and entrepreneurs, I’m sure you’ve read a lot about what converts strangers into brand ambassadors. This also means that you’ve probably heard about the Inbound Methodology…
Think Ambush Marketing is Bad? Think Again.
Ambush n. A sudden attack made from a concealed position. More often than not, the term “ambush” is seen as negative, even sinister. This is probably why, when attached to the word “marketing”…
3 Surprising Ways Neuroscience Can Help Your Marketing Strategy
Marketing does not just require science, it requires neuroscience. Yes, knowing how the human mind works can push your marketing strategies to success. After all, every kind of decision comes from the…